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Mass Communication

Price: $59.95
Order Number: 642.0023
Format : DVD

Mass communication has three functions – to inform, entertain and sell – and these functions are examined as the hosts explore the manipulation of truth. They focus on the differences between the mass media and other types of communication with regard to intimacy and feedback, and comment on the potential of the internet to redefine these concepts within a mass communication medium.

Students learn about the influence of the media as it attempts to dictate “what deserves our attention” and the varying theories about “reality and the media”, while becoming better critical consumers of mass media. They also learn about audience response mechanisms such as selective attention, perception and recall.

Rights granted include: a) life of media audiovisual use, b) public performance, c) campus or building closed circuit and digital/video-on-demand transmission. Broadcast, cablecast and telecourse rights are also available. Email for pricing.

Course Packs (all 24 episodes of the Human Communication series on three DVDs in a single case) may be purchased for $25.00 each, plus 7% (minimum $5.00) shipping and handling. They are ideal when students are required to view all or most of the episodes independently.

Course Packs are only available to institutions that have purchased the complete series or have licensed broadcast, cablecast or telecourse rights. Email for details.

Ideal for grades: Secondary / College
Duration: 30 minutes
©1998 GPN Educational Media
Series #642

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