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Advertising & Marketing

Price: $29.95
Order Number: 707.0409
Format : DVD

Advertising is everywhere, from commercials on television, to huge billboards on the roadside, to ads on our clothing! With so many advertisements, advertisers and marketers must conduct surveys and marketing research in order to plan their advertising well.

An account executive from an advertising agency explains how marketing campaigns are conducted, and food science majors in a national snack food contest demonstrate how marketing research is crucial to designing a new product.

This episode challenges students to:
•Explore the time/space allotted for advertising in magazines, newspapers, and television.
•Analyze TV-watching and radio-listening habits.
•Reflect on the use of geometric elements in the visual composition of ads and commercials.

Click here for Teacher’s Guide

Rights granted include: a) life of media audiovisual use, b) public performance, c) campus or building closed circuit and digital/video-on-demand transmission.

Ideal for grades: 6 - 9
Duration: 20 minutes
Producer: South Carolina ETV
Series Code: 707 & 707.0400

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